Bachelors in Business and Economics

The degree programme in Business andEconomics sets out to provide graduates with the skills required to embark oncareers as market-oriented managers and consultants in businesses and otherorganisations, focusing particularly on development in an internationalcontext. As the degree programme trains students in the management ofmarket-oriented businesses and organisations, its guiding thread lies instrategic management, complemented by the various functional business areas.Businesses aiming for international growth need to maintain and strengthen their own functional specialisationswhile at the same time managing the processes which orient their activitiestowards the market and allow them to operate in diversified contexts.