BSc in Business Administration and Market Dynamics and Cultural Analysis

A modern business needs both to understand its customers and their needs now and here, and to be able to look ahead and spot new and upcoming cultural trends, changing consumption patterns and new customer groups. The market can change quickly, and only the companies that are following the development - or perhaps even leading it - can continue to be successful. How should products and services be developed and adapted What messages and media penetrate and influence customers And not least: Which markets and consumer groups does it make sense to focus on in the future Finding the answer to these questions requires that the company can accurately and systematically collect and analyze data on markets and consumers and understand how parameters such as (sub) culture, lifestyle, values, media and economics create future market opportunities.