BSc in Business Administration and Market Dynamics and Cultural Analysis

Add to Favourites
1 1 1 1 1
Price: 441 EUR 441 EUR
Contact Copenhagen Business School

More details about the program

Description

A modern business needs both to understand its customers and their needs now and here, and to be able to look ahead and spot new and upcoming cultural trends, changing consumption patterns and new customer groups. The market can change quickly, and only the companies that are following the development - or perhaps even leading it - can continue to be successful. How should products and services be developed and adapted What messages and media penetrate and influence customers And not least: Which markets and consumer groups does it make sense to focus on in the future Finding the answer to these questions requires that the company can accurately and systematically collect and analyze data on markets and consumers and understand how parameters such as (sub) culture, lifestyle, values, media and economics create future market opportunities.

Specific details

Category of Education Business and Economics

Location

Denmark
Frederiksberg, Copenhagen

Comments (0)

There are no comments posted here yet

Leave your comments

Search

Related Programs

Successful entrepreneurship ultimately comes down ...
The special features of the master’s degree are it ...
This course looks at where important materials in ...
Are you involved in the development and execution ...

 

©2023 EDUCOM NET. All Rights Reserved.

If you find an inaccuracy or you have comments on the description of the university or program - please let us know info@educom.net