The Bachelor of Business Administration (BBA) prepares you to find your way in an increasingly complex business environment. Globalisation has extended markets far beyond national borders and technology keeps global commerce moving 24 hours a day. Some products and services become increasingly complex, while others are becoming obsolete. Consumers demand prompt and customized service at the best price. Businesses require complex networks of distribution. These are just some examples of the issues you will address as a student in the BBA.