The programme is designed to be completed in one calendar year (12 months), over a fall, a spring and a summer semester of 13 weeks. Working professionals have the part-time study option which may take longer. The programme consists of core courses, specialisation requirements and electives. Students are required to attend lectures and seminars and engage in individual as well as group-based learning activities. What role does social media, play in the economy, politics and everyday life. How has social media changed the practice of journalism, public relations and advertising. This programme offers a critical analysis of the operation, functions, use, embeddedness and ramifications of social media in a globalised, networked society.