MBA Strategic Planning for Growth

A strategic plan for a business will include the company s mission and vision statement, as well as its goals and objectives and the action plans to achieve them. Strategic planning is the process of documenting and establishing a direction of your small business by assessing both where you are and where you re going. The strategic plan gives you a place to record your mission, vision, and values, as well as your long-term goals and the action plans you ll use to reach them. A well-written strategic plan can play a pivotal role in your small business s growth and success because it tells you and your employees how best to respond to opportunities and challenges.