In today's world, an organization's success hinges on its ability to understand and master the wide range of digital channels that are critical to building a message or brand. From online advertising to social media to mobile responsive design, marketers and designers are tasked with reaching consumers and other key stakeholders through a converged, fully online marketing model. Designed for working professionals looking to advance their careers along with their educational goals, our online MS in Digital Marketing and Design stands apart because it equips students to: Design marketing campaigns across a variety of digital platforms and Optimize campaigns for digital audiences and Capture and use advertising analytics to inform marketing decisions.