MSc Marketing Management

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Price: 6849 EUR 6849 EUR
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More details about the program

Description

A specialized program oriented towards the practice of a Marketing Manager, providing a detailed view on the 4 P s of Marketing: price, promotion, place, and product - both in an offline and online context. Perspectives are drawn from economics, strategy, and economic psychology to examine the key tasks of every Marketing Manager: obtaining knowledge of Market segmentation, gaining insights into consumer decision-Making, and using Marketing instruments.

Specific details

Category of Education Business and Economic

University

Tilburg University

Location

Netherlands
Warandelaan, Tilburg