Data analytics is the science of analyzing raw data in order to make conclusions about that information. Many of the techniques and processes of data analytics have been automated into mechanical processes and algorithms that work over raw data for human consumption. Data analytics help a business optimize its performance. Business computing refers to the IT technologies that power an organization's enterprise, planning, customer management and storage systems, to name a few. Integration is the seamless combination of these technologies to ensure that all hardware and software components interact properly and consistently with each other.