Msc in Data Science and Marketing Analytics

Modern businesses and organizations are increasingly involved in collecting and processing vast amounts of customer and operations data. The resulting (big) data are more and more seen as an important resource for businesses. In the Data Science and Marketing Analytics programme, students focus on the tools and skills that are needed to analyze such (big) data in modern businesses and turn it into meaningful insights. In particular, Data Science and Marketing Analytics combines theory and practice from computer science, marketing, economics, and statistics, in such a way that the potential of big data can be exploited successfully to create greater value for the consumers and firms.