At the beginning of the new millennium, first in Italy, we proposed a university Master's degree dedicated to cultural events, their conception and production. Since then the panorama of eventscultural enriched and articulated up to include projects, art events, culture and entertainment for cities and territories, for urban regeneration, territorial enhancement, and for public and private institutional communication. The MEC Master Conception and Design of Cultural Events, remains and is perfected. What sets us apart is the openness to interdisciplinary languages and a didactic methodology based on four pillars