MSc in Marketing

The MSc in Marketing is the first of its kind in the region which incorporates tradition and technology, intuition and analytics, local ideas and a global vision. Our well-designed curriculum provides the in-depth knowledge and first-hand experience you need to thrive in an internet-driven economy. Guided by a mission to reinvent the art of marketing, this pioneering programme equips aspiring marketing experts with skills to win in the age of the empowered consumer.

You will learn to apply advanced analytical techniques for effective decision-making, and gain experience in designing and executing marketing campaigns, both locally and internationally. You will also work on real marketing projects with prominent companies in Hong Kong.

You can specialise in Managerial Marketing, which focuses on branding, advertising and PR, and multinational campaigns, or Big Data Marketing. This trains you in the science and engineering of digital and database marketing, so you can learn to harness the power of big data for competitive advantage.