Master in Multimedia Experience Management

Today's technological context has finally made it possible to create multimedia installations that can also be used outside a small and specialized circle of users. It is not surprising, therefore, that in addition to traditional contexts such as the museum, the theater and the stage, multimedia installations are taking on an important role in places frequented by a large audience such as cruise ships and shopping centers, places where entertainment, if any, was limited to pre-established canons and codified situations. By creating new experiences, the installation at the same time becomes a vector of cultural, educational and commercial communication. The market has grasped this potential, and is showing the tendency to enrich an increasing number of functional spaces intended for leisure and consumption with installations capable of returning engaging experiences.