Marketing: Customer Needs and Wants

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Price: 808 EUR 808 EUR
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More details about the program

Description

Understanding who your customers are and what they need and want is at the heart of successful marketing strategies. In this course you will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make purchase decisions. The course will cover the following: 1. Marketing Fundamentals 2. Product, Pricing and Channel Decisions 3. Building Strong Brands 4. Communication Strategy

Specific details

Category of Education Business and Economics

University

IESE Business School