Digital Media and Marketing Principles

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Price: 7532 EUR 7532 EUR
Contact University of Illinois at Urbana-Champaign

More details about the program


The digital revolution has led to a titanic shift in the landscape of the marketing communication, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment.

Specific details

Category of Education Business and Economics