Marketing automation strategies

Reaching cold prospects and following them up manually is costly, the market offers multiple techniques and tools to facilitate business, sales and customer service processes. Through this executive program you will be able to know what they are and learn to apply them successfully. The program harmoniously integrates theory and practice based on real cases. It incorporates work on e-commerce and mobile platforms in a disruptive way. Work will be done on the analysis and application of the knowledge acquired in each class and will lead to the implementation of all the tactics and best practices related to electronic commerce. In an environment of constant interaction between students and teacher, with space for the exchange of ideas to encourage reflection and establish the incorporation of the concepts learned.