Marketing

knowledge, understanding and application of fundamental concepts, theories, principles and methods of investigation and exploration specific to the economic field  ability to explain and interpret ideas, processes, phenomena, and trends specific to micro- and macro-economic activities, against the background of the knowledge-based society  collecting, analyzing and interpreting quantitative and qualitative data and information regarding a specific problem  analyzing various states of affairs, assuming responsibilities for problem-solving, communication and argumentation of work results  ability to work independently or as part of a team to solve issues arising in specific professional contexts  ability to use modern information technology to edit texts, process data and access databases specific for the activity of various organizational structures  oral and written professional communication in at least one foreign language  upon obtaining a Bachelor’s degree in Economics and a graduation certificate which attests to the successful completion of the Teacher Training Module, graduates are eligible for a teaching position at pre-university level knowledge, understanding and application of specific market research concepts and methods to consolidate organizational marketing strategies  elaboration, organization and management of marketing plans to reach strategic organizational objectives  operationalization of marketing programs and performance of activities specific to the operational functions that implement the latter  ability to develop and use databases related to clients, providers, products, competitors and markets, so as to consolidate the decision-making process regarding the marketing mix promoted by organizations