International Business, Responsibility and Communication

Increasing pressures for companies to contribute to the solution of contemporary societal problems have prompted new debates around companies’ roles and responsibilities in society. Exploring such debates and dynamics around sustainable development and corporate social responsibility (CSR), this course focuses on how companies confront and address the involved organizational and communicative challenges. The course adopts a managerial perspective to understand the interactions and negotiations between corporations, their stakeholders, and the media (incl. social media) in national and global contexts.

The course introduces main theoretical perspectives on CSR that address the business case for CSR and Creating Shared Value, the political role of corporations, institutional entrepreneurship and innovation, critical perspectives on management, and the transformative role of communication. Drawing on these theoretical perspectives, the course aims to provide students with new insights in various practical areas of corporate responsibility, such as, international standards for sustainability, global value chains, internal and external stakeholder engagement, as well as how to deal with eruptive crises and scandals in social media. A special emphasis lies on how national and international contexts shape the ways of how firms can conduct their business. Overall, this course represents a unique offering that closely combines research from the fields of international business and management studies with insights from the neighboring field of corporate communication studies and applies them to issue areas of CSR and sustainability.

Connecting to practice, the course features case-based workshops with expert practitioners from the field of corporate responsibility, organization, and communication. These case studies provide students with the opportunity to engage in teamwork, presentations, and in direct interactions with expert practitioners.

Students will develop a seminar thesis over the course of the semester that follows the format of an academic paper and hence serves as hands-on training and preparation for their master thesis. In the seminar thesis, students will identify and tackle a relevant gap or puzzle in the given literature on corporate responsibi­l­ity, organization, and communication. As part of the supervision process, the course will feature workshops that help develop seminar thesis ideas and discuss work-in-progress theses.