Business Start–Up: From Idea to Launch

Do you have a great business idea but are unsure how to make it a reality? Or are you in the early phases of your business start-up and need some extra advice? If so, join Prof Lisa Delpy Neirotti, a Professor at the George Washington University and life-long entrepreneur as she explores the complexities of starting your own business and how to tackle some of the key decisions you need to make for your idea to be a success. The course will highlight how to develop your idea, source funding and bring it to market. Prof Neirotti, will share personal insights from her own business ventures and of lessons learnt over 20 years in business. You will also hear from Olympians Kirsty Coventry and Lea Davison as they talk about their own businesses and how they have used their experience as athletes to make a positive impact in their respective communities.