Tourism is a social and economic phenomenon, which calls for a holistic approach to tourism education where the broader aims of industry and society are explicitly addressed in the course’s curriculum. The European Master’s in Tourism Management (EMTM) provides students with a far-reaching and integrated understanding of the multiple disciplines and paradigms concerned with the subject, which are bound together through the framework of sustainability and responsibility. The European Master’s in Tourism Management is a two-year world-class integrated programme aimed at qualifying graduates as a world citizens to deal with the huge challenges and opportunities facing international tourism in global and local context.