Understanding Data in the Tourism Industry

Discover how data can be used to drive business decisions Data gives businesses in the travel and tourism industry the foundation it needs to make innovative decisions. From accommodation to tour company providers, there’s potential for small and medium enterprises (SMEs) to grow and improve productivity if they understand the value of data. On this course, you’ll explore how data can be used to address business concerns. You’ll learn what data can reveal about customer behaviour and how this can help your business’ success. The course will introduce simple tools and technical support to help you introduce data practices in your own business. This course is designed for small and medium enterprises in the tourism industry, such as tour companies, transport providers, and B&Bs.