Business Analytics (Master)

The master’s programme in Business Analytics aims to familiarise students with the methods and instruments in predictive and prescriptive analytics for business analytics and decision support. Students specialise in a field of business administration to carry out data analyses, and develop and implement prototypical decision support systems.

Students are able to independently solve and interpret business-related decision problems and make recommendations for action using extensive data sets. Students of business analytics need a high level of analytical thinking.

Students of the master’s programme in Business Analytics acquire advanced knowledge of the theoretical as well as practical concepts of statistics, operations research, data science and information system design, while taking into account business-related, ethical and legal aspects of dealing with large amounts of data. Moreover, students are prepared for continuing their academic education in a PhD programme in a subject area relating to business and economics.