Applying Data Analytics in Marketing

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Price: 7271 EUR 7271 EUR
Contact University of Illinois at Urbana-Champaign

More details about the program

Description

This course introduces students to the science of business analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide businesses and managers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives. Students will learn to identify the ideal analytic tool for their specific needs; understand valid and reliable ways to collect, analyze, and visualize data; and utilize data in decision making for their agencies, organizations or clients.

Specific details

Category of Education Business and Economics

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