Introduction to Retail Management

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Price: 6967 EUR 6967 EUR
Contact Indian Institute of Management Bangalore

More details about the program

Description

This course will introduce the basic concepts of retailing to the participants. The key take away would be understanding how a retail business works; the core issues and challenges involved; the key terms and terminologies associated and an appreciation of Indian retail sector.What you'll learn:An understanding of the retail business model for brick and mortar formatsUnderstanding various constituents of retail strategy.A greater awareness of how to develop and sustain a competitive advantage in retail sector.Practical tools and techniques of retail strategy.

Specific details

Category of Education Business and Economics

University

Indian Institute of Management Bangalore

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