Social Media Marketing

Add to Favourites
1 1 1 1 1
Price: 3693 EUR 3693 EUR
Contact Northwestern University

More details about the program

Description

In a 2018 survey of businesses, Buffer found that only 29% had effective social media marketing programs. A recent survey of consumers by Tomoson found 92% of consumers trust recommendations from other people over brand content, 70% found consumer reviews to be their second most trusted source, 47% read blogs developed by influencers and experts to discover new trends and new ideas and 35% used blogs to discover new products and services. Also, 20% of women who used social considered products promoted by bloggers they knew. Today, businesses and consumers use social media to make their purchase decisions. Created in 2014, this Specialization is updated every quarter to ensure you are receiving the most up-to-date training. The Social Media Marketing Specialization is designed to achieve two objectives. It gives you the social analytics tools, and training to help you become an influencer on social media. The course also gives you the knowledge and resources to build a complete social media marketing strategy – from consumer insights to final justification metrics. In each course, you will also receive special toolkits with timely information & when you pay for the Capstone, you receive a market planning toolkit. Each of the individual courses can be audited for free. To see more, visit each course: 1-What is Social?, 2-The Importance of Listening, 3-Engagement & Nurture Marketing Strategies, 4-Content, Advertising & Social IMC, 5-The Business of Social.

Specific details

Category of Education Business and Economics

Comments (0)

There are no comments posted here yet

Leave your comments

Search

Related Programs

Learn how to ensure your projects run smoothly Pr ...
In this specialization you will learn how to overc ...
This is a four-year integrated Masters degree that ...
In this Specialization, we show you techniques to ...

 

©2021 EDUCOM NET. All Rights Reserved.

If you find an inaccuracy or you have comments on the description of the university or program - please let us know info@educom.net