This apprenticeship has been designed to meet the needs of employers to either up-skill the workforce or recruit new talent. The Higher Apprenticeship in Digital and Marketing consists of Level 4 Digital and Marketing, Functional Skills Level 2 maths, English and ICT, Employment Rights and Responsibilities and Personal Learning and Thinking Skills. The Level 4 Diploma in Digital Marketing is portfolio-based with assignments and no exams. The portfolio is made up of units chosen to reflect the apprentices job role. The course contains a variety of different digital marketing skills including content marketing, online display advertising, retention marketing, etc.