BA in Communication Public Relations Specialization

Majors in the public relations specialization achieve all of the outcomes for the communication major, plus demonstrate the ability to locate, synthesize, and evaluate information from relevant print, electronic, and human sources; understand and utilize oral, written and visual public relations tools needed to communicate successfully with an organization's internal and external publics and utilize critical thinking skills to conduct research using traditional and computerized methods as a means of evaluating and solving public relations problems.