BS in Public Relations Advertising and Applied Communications

The new PRAAC degree allows students to create more of their own degree program, allowing them to take courses from both Public Relations and Advertising as well as other types of communication (public speaking, communication studies, and digital media). It is different from the current tracks in Advertising and Public Relations in that it focuses more clearly and specifically on the skills and topics related to Public Relations, Advertising and related communication fields. Students are given more freedom to build their own skill set while still ensuring that the core skills and knowledge are still a part of the program. This degree explores a number of disciplines needed for developing and delivering effective content. Through analyzing communication campaigns in corporate and public media, students can develop and promote creative strategies and creative execution, and employ effective and clear communication in this diverse and customizable program.