BA Media

Media X integrates the analysis, performance, production, marketing, and management of traditional, digital, and emerging media. Our diverse curricular offerings and concentrations prepare students for a dynamic workplace where agile thinkers and broad skill sets are rewarded.In collaboration with local small business and non-profits, signature assignments may include logo, web, and software design, shooting commercials and PSAs, as well as developing marketing plans and advertising campaigns using social media and other forms of digital outreach. Other hands-on assignments may include theater, film, and digital media productions, curatorial work, content-engineering, sound engineering, academic research, and industry case studies. Media X provides students with the full complement of applied learning opportunities across these rapid growth areas.