UFV's Bachelor of Media Arts prepares you for creative production in digital and interactive media, one of the fastest growing industries in B.C. today. The Digital Art concentration will appeal to students interested in becoming independent or freelance creative artists. Following in the tradition of Fine Arts studies, artists specializing in digital media are equipped to produce work within the context of established galleries and arts venues, but are further capable of combining and exploring alternative circuits of dissemination at the abundant intersections of culture and technology. Video screens, sound systems, the Internet, stage performances, interactive physical locations, and mobile social spaces are all activated by the imaginations of new media artists.