BS Media Management

The B.S. Media Management degree teaches the skills and theories necessary for nonproduction careers in media. The program prepares students interested in management for work in traditional and emerging media industries or with related consulting or vendor firms. Students learn the historical and theoretical background as well as the skills required to perform the daily tasks that encompass the job responsibilities for a career in broadcast and media management. Topics covered by the program include media sales, programming, promotion, new technologies, research and survey methods, and organizational communication.