BA in New Media

This major aims to nurture graduates with creative skills in the field of new media art. The definition of new media art adopted here includes two features. First of all, new media is defined to include any practice that uses computation and/or electronics, such as for instance software/generative art, robotic art, or physical computing. In this context, new media is distinguished from creative media insofar as the latter involves the use of pre-existing digital tools such as software packages), whereas new media involves the creation of one s own resources. For instance, a filmmaker or video artist who uses existing editing software is not, by this definition, a new media artist. The emphasis lies on taking a standpoint towards computational and electronic resources as artistic media that have to be mastered.