Master of Business Administration and Bachelor of Civil Law Bachelor of Laws Joint MBA and BCL LLB Management Non Thesis Marketing and Law

A review of macro-environment in which firms compete, and the linkages which exist between the domestic and global economies. Topics such as trade, fiscal and monetary policy, interest rates, exchange rates, and balance of payments will be covered. Frameworks, concepts, and tools for gaining insights into customers, and using these insights to develop effective marketing programs.