BEng Hons in Product Engineering with Marketing

The programme provides comprehensive education and training in the development of successful new products in which graduates are able to synthesise product design, technologies and business issues. Adopting an integrative and problem-based teaching and learning approach, the programme helps students to develop their knowledge of product design and development, and marketing, as well as their communication, team-playing, management and self-learning skills. Graduates are able to play leading roles in the industry by virtue of their well-balanced education and practical training.