BS Business in Marketing

Are you interested in a career in marketing management or marketing research/ marketing analytics With an emphasis on practical and experiential learning, Marketing majors at Western New England University have opportunities to strengthen their management, research/analytical, and team-based skills as they create and present marketing plans to real business clients. Preparing you for the real world with experiential learning activities is a key goal of the Marketing major. You'll get a firsthand look at how organizations market themselves with interesting hands-on class assignments. Research projects for companies, organizations, and even city governments provide valuable experience for our students.