BS Marketing in Entrepreneurship

The concentration is designed to inform, inspire, and empower students to engage in entrepreneurial thinking and related activities. Such activities range from using critical thinking, creativity, and problem solving as a future employee within an existing enterprise as an Intrapreneur; to solving broader social and economic problems deploying entrepreneurial thinking in communities through Social Entrepreneurship; and to being an active participant in the creation of a business start-up. Entrepreneurship effectively blends theory with practice to create a meaningful and relevant value proposition, taking into account both risk and return, that integrates a number of different academic perspectives, such as economics, philosophy, law, finance, politics, and marketing, together.