BS Business Administration in Marketing

Marketing is the driving force of business and organizational success. When you pursue a Bachelor of Science in Business Administration with a concentration in Marketing, you'll learn how to implement innovative marketing and business strategies that grow companies. Earning a marketing-focused business degree can help prepare you for a variety of careers in the dynamic, creative, results-oriented field of marketing. At Southern New Hampshire University, you'll take core courses that provide a well-rounded business administration foundation and dive deeper into specific disciplines to enhance your skill sets, preparing you for a variety of positions in marketing.