BBA in Marketing

Marketing is the study of how to facilitate exchanges between one business and another, and between business and consumers. Though often associated with advertising or sales, marketing is actually much broader. Key marketing activities include designing new offerings, modifying existing offerings, pricing, logistics, sales management, and gathering market information. These and other marketing activities are grounded on a foundation of understanding the customer -- who they are today and who they are likely to be tomorrow, what they want, how people decide what to buy, and what happens after people make a purchase.