BBA Marketing

Students who enroll in the Bachelor of Business Administration in Marketing degree will learn to identify and assess the consumer and industrial market needs, develop marketing strategies to meet those needs through primary and secondary marketing research, and create advertising campaigns. Marketing is an essential part of any business plan in all organizations. The program provides a curriculum with a strong business emphasis, experienced faculty who bring a wealth of first-hand know-how to the class, coursework that combines both theory and practice with an emphasis on the practical skills, and opportunities for internships to provide students with hands-on experience in the field.