Marketing BSBA

Marketing is concerned with the identification of wants and needs by buyers and the development of products, distribution channels, price and communication methods to best satisfy those wants and needs. The buyers may be individuals or organizations and their buying may include products or services. Since the economic system is dependent on the ability of organizations to match resources with marketplace needs, marketing is gaining in prominence every year.A marketing graduate will likely be involved in performance and management of many traditional areas of decision-making: sales, advertising, logistics and marketing research.