BS Marketing

Marketing is an organizational function and a set of processes that performs customer needs analysis, executes product/services design, devises branding strategy, establishes pricing, accomplishes promotion, and creates the distribution systems, all while maintaining a competitive advantage. The professional sales concentration is a set of marketing courses and guided experiences designed to equip students with practical knowledge and skill sets necessary to excel in the dynamic domain of professional selling. Specifically, students in the professional sales concentration take courses in professional sales fundamentals and sales management. Students then engage in either a professional sales practicum or a professional sales internship which are designed for students to gain experience while working in sales positions guided by a sales professional practitioner and overseen by a faculty mentor. Companies recruiting LSU marketing majors often place special value on students who have a professional sales background as it reduces their training time and costs.