BBA Marketing

The marketing major at Jacksonville University is all about preparing you to make marketing decisions. How much should a product cost Who is your target audience How should you advertise the product Answer these questions, and more, with your professor and classmates in a marketing program focused on applied theory and strategies. You might even find yourself in the Behavioral Lab in JU's Davis College of Business building. Observe a focus group from behind mirrored glass, and learn what they really think about your idea or product,