BSc in Business Administration in Marketing

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Price: 2822 EUR 2822 EUR
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More details about the program

Description

The BBA with a concentration in Marketing provides undergraduate students with the analytical and technical tools, as well as a strong conceptual framework, that are necessities in understanding consumer and organizational buying behavior and strategic marketing processes. These processes include market research, segmentation, targeting, positioning, integrated marketing communications, and relationship building.

Specific details

Category of Education Business and Economic

Location

United States of America
Washington, Dist. of Columbia

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