BSc Hons Business Management in Marketing

Specifically designed to offer an exciting and challenging programme for those wishing to pursue a career in marketing and related areas, this pathway covers a wide range of marketing disciplines that embrace the varied career options available in the field. This pathway covers a wide range of marketing disciplines and teaches a variety of practical and academic skills, fostered across a range of innovatively designed modules where you will have the option to study both the latest academic research and real-world industry trends in this dynamic field. The pathway also includes a psychological element by focusing on consumer behaviour, while creative skills are developed through topics like marketing communications and international fashion marketing.