BA Hons Marketing Management in Digital Media

Marketing and advertising professions offer challenge, excitement and variety. They are among the most popular career choices in the world and offer a variety of career prospects across different sectors, from commercial businesses to public and non-for profit organisations. The BA (Hons) Marketing Management programme provides students with in-depth knowledge of marketing and provides a critical insight into some of the most contemporary developments taking place within the field, including digital technologies, customer relationship marketing (CRM) approaches and sustainable initiatives such as environmentalism and social responsibility. This programme allows student to graduate in one of four exit degrees, each route having been specialised to satisfy a range of needs within the current market place.