BA Hons Digital Marketing

Digital technology has revolutionised the marketing landscape and employers from all sectors of business are seeking out graduates with digital marketing skills in an endeavour to facilitate this knowledge base within their organisations. If you are currently working, or aspire to work in, the areas of marketing, media and digital technologies, this course will enable you to study marketing and digital applications. You will develop an awareness of the current practices concerned with digital marketing and get first-hand experience of the issues which are prevalent in today s digital marketing environment. You will gain a solid foundation in marketing and get an insight into the complex and dynamic nature of digital marketing through the development of creative concepts, digital campaigns, critical analysis and how to measure digital effectiveness. It will also help to support your professional and career development and equip you for work in today s digitally-enhanced marketing environment.