BA Degree in Marketing

Marketing affects everyone s lives, more than ever before, with digital media opening up new and exciting opportunities for reaching audiences. If you d like to know more, this is your chance to explore marketing in-depth. Our BA in Marketing will provide you with the essential principles, skills and knowledge you ll need for a successful career in the dynamic marketing industry. Our programme encompasses all aspects of marketing from market research and consumer behaviour to branding and advertising. Ecommerce and social media are explored in detail, with an examination of their increasingly vital role in the marketing mix. On top of all this, you ll be provided with a solid foundation in general business and management knowledge with a specific focus on marketing, both as business strategy and a function.