BA Hons Business with Marketing Management

BA (Hons) Business with Marketing Management includes an overview of marketing research and planning as well as options in retail marketing, relationship marketing, content marketing, buyer behaviour and customer experience. The course is covered by the prestigious AACSB accreditation for Newcastle Business School, which was Business School of the Year at the Times Higher Education Awards 2015. The relevance, rigour and internationalisation of the course has been tested through the EPAS accreditation process.