Bachelor of Business Administration Program in Marketing

Study of presentations of goods and services to meet the demands of their target groups, and application of knowledge in consumer behaviour and marketing strategy planning in order to create a competitive edge and utmost satisfaction for consumers with an awareness of ethics and possible impacts on society and environment. /Capable and knowledgeable marketing personnel are in high demand, both in the public and private sectors. In the private sector in particular, the ability to compete with business counterparts in Thailand and abroad will depend on a capable marketing personnel. Even a successful small or private enterprise relies on knowledge in marketing.