BA Marketing

The BA field which this study programme falls within is Marketing. The duration of the studies is 3 years. The curricular disciplines ensure the training of marketing specialists able to take an active role in the life of organizations, by solving specific organisational problems in relation to the market. The graduates will acquire professional competences in terms of applying the marketing principles, methods and techniques in a variety of specific contexts and situations, with a view to developing the organisational activities, as well as the transversal competences of communication and personal development.